Local service & practices

Your crews are booked. The bank balance doesn't show it.

See one number, fix one thing, and the money that was leaving every month stays.

10 min · freeNo sales callFindings in 5 to 7 daysGuarantee in writing
Ad money out, nothing to show./Calls going to voicemail./No-shows on the calendar./Rework on finished jobs./Invoices sitting 60 days./Margins getting thinner./
Ad money out, nothing to show./Calls going to voicemail./No-shows on the calendar./Rework on finished jobs./Invoices sitting 60 days./Margins getting thinner./
The five-stage money review

Money stops in five places. Most owners can't tell which.

The free audit reads your own numbers and points to the one that's hurting you most.

Tap a stage to see what it looks like.

Real quotes from working trade owners. We leave the company names off the page.

01 · Ad spend

You pay to make the phone ring. Is it coming back?

One channel can carry you while another quietly drains the same budget.

Those lead sites. A complete waste of money.

HVAC owner

02 · Missed work

The phone rings. Or it doesn't.

Every call you don't catch is a job the next company booked.

You can't answer the phones while you do the work.

Plumbing owner

03 · Your prices

Booked out, still broke.

Busy isn't profitable. The price has to cover what the job really costs.

Nineteen percent gross. After overhead I was working to pay everyone else.

Roofing owner

04 · Getting paid

Revenue isn't money in your account.

Work done and invoiced isn't the same as cash in the bank.

On paper we're busy. In the bank we're empty.

Plumbing owner

05 · Tools & admin

The software and paperwork that don't pay for themselves.

Subscriptions and re-typing the same job eat margin no one is tracking.

The field software is an expensive calendar.

Electrical owner

The audit doesn't tell you what to do. It tells you where to look.

Busy can hide waste

A full calendar isn't proof of a healthy margin.

Bookings tell you what's coming in. They don't tell you what's leaking out between the first call and the money landing in your account.

What a full calendar tells you

  • Demand exists
  • The phone is ringing
  • Crews have work on the books

What it doesn't tell you

  • Whether the ad spend behind those calls is paying back
  • Whether every call actually gets answered
  • Whether the price covers what the job costs
  • Whether invoices turn into cash, or sit for 60 days

Full and profitable are two different questions. The five-stage review answers the second one.

The free business audit

14 questions. Your numbers. A read on all five.

Numbers you already have. It tells you which stage looks fine and which needs a closer look.

Start the free audit →
10 minutesFreeNo call
01 What you spend on ads & leads
02 Calls answered vs missed
03 Average job value & margin
04 How long you wait to get paid
05 Tools you pay for every month
What you get back

This is exactly what you get back.

A real sample. We never put a client's books on a sales page, so this is built from scratch. Most shops have one or two findings, not five.

Money Map · Oakwood HVAC (sample) · ~$560K · 4 techsIllustrative
01 AdsAd spendOne channel closing jobs at 6x the cost of the other.Flag
$11 to 14k/yr
02 LeadsMissed work34 unanswered calls in 30 days. Top finding.Flag
upside
03 PricesPricing41% margin. Healthy.Clean
04 PaidGetting paid$47k sitting past 60 days. One-time recovery.Note
05 ToolsTools & adminTwo overlapping subscriptions, one unused.Flag
$8 to 11k/yr
Documented annual recoverable$19,400 to 25,000
Flags
3
need work
Clean
1
Stage 03
One-time
$47k
cash to collect
Top fix
Ads
by the dollar
The Profit Diagnosis

The audit points. The diagnosis proves it.

We work from your real records, not your memory of them. You get one document.

One documented number, math shown
Top 3 findings by the dollar
What to fix, in order
A plain action plan
A fixed price for any build
$5,997

The illustrative sample finds $19,400 to $25,000 a year of recoverable money. The diagnosis costs $5,997. The math is not complicated.

$1,997 up front
$4,000 on the guarantee
5 to 7 days · no call
The $1,997 pays for the records review. The $4,000 is owed only if we document $18,000 or more in your last 12 months.
Start with the free audit Ready now? Apply directly

We take on a limited number of diagnoses each month. Terrel runs every one personally.

The real alternatives

Before you spend $5,997, know what the other options actually give you.

None of these are bad businesses. They're just not built to answer this one question: where is the money stopping.

Swipe to compare →

What you're comparing Profit Diagnosis$5,997 A marketing agency Your bookkeeper Do nothing
Time to a named answer 5 to 7 days. No call. Doesn't really answer it, they sell you more leads instead. Can tell you what happened last month, not why. Never, unless you dig it out yourself.
What they actually look at Your real records: ad spend, calls, job costs, invoices. Your ad account. Not your books. Categorized transactions, after the fact. Nothing. The leak runs unmeasured.
What you own at the end A dated document: the number, the math, what to fix first. A monthly activity report, not a diagnosis. Clean books. Not a read on where money stops. The same guesswork you started with.
If it turns out wrong We document $18,000 in your last 12 months or you don't owe the last $4,000. You keep paying the retainer either way. Not their job to be wrong about, they were never asked. You won't know. That's the problem.
Cash at risk while you decide $1,997 to find out. The rest is only owed if we document $18k or more. An open-ended monthly retainer, working or not. Their monthly fee, same either way. The leak itself, running every month. We'll put a rough number on it, free, in about 10 minutes →
A targeted fix

Missed calls are their own kind of leak.

When the phone is ringing but not every call gets answered, the fix does not need a full diagnosis first. This is the one fix you can buy today, on its own.

The Never-Miss-a-Lead System catches the work you already paid to bring in and stops it from disappearing into voicemail. $2,497 setup, $497/mo. Standalone, no diagnosis required.

$2,497 setup$497/moStandalone
Run the live demo

Click through and watch the assistant answer a missed call, qualify the caller, and book the job, in real time.

After the diagnosis

Three ways we fix what we find.

Every fix is priced from what we find in your numbers, not a generic package. Here is what exists.

01

Site & Booking Rebuild

Your site and booking page, rebuilt to catch the work you already get.

02

Connected System

Calls, quotes, jobs, and payments connected for the first time. Runs without you in the middle.

03

Money Monitor

The build ends, the system runs. Monthly proof of what it caught.

View pricing →
Before any build starts

One optional call, after the diagnosis.

Once the diagnosis is done and priced, you can take a short call to clarify scope before anything is built. It is not a sales call and nothing is pitched on it. It exists only to confirm what gets built matches what we found in your numbers.

Find out where the money is stopping.

14 questions. Your numbers. Free. Then, if we go deeper, we document $18,000 in your last 12 months or you don't owe the balance.

Start the free audit →